Famous Interior Designers and Their Styles in Interior Design – Part 1

Introduction

This series of 4 articles takes a brief but informative look at 21 of the most famous and Interior Designers, from the earliest pioneers right through to the most celebrated modern day designers.

The Pioneers of Interior Design

Jean-Henri Jansen (1854-1928)

Dutch designer, Jean-Henri Jansen, launched one of the first ever international interior design companies ‘Maison Jansen’ (House of Jansen) in 1880, which became renowned for designing and creating exceptionally beautiful and high quality furniture which would be utilized in a multitude of interior decoration projects. House of Jansen opened branches in 8 of the major cities of the world. Jansen worked closely with the talented interior designer Stephane Boudin whom he made director of the company. The clients of House of Jansen included Royalty and the rich and famous.

Elsie de Wolfe (1865-1950)

The first lady of interior decoration, Elsie de Wolfe considered herself an ‘ugly child’. This Victorian stage actress was a rebel of her times and was credited by many to be the inventor of the modern profession of interior design, even though there were already established interior designers in her time. Elsie disliked Victorian tastes altogether, her designs were therefore generally made up of light and bright colors, contrary to the drab and gloomy Victorian décor coupled with unnecessary excesses such as heavy velvet draperies. This was a pioneering departure from the contemporary designs of the time. Elsie’s influence continues to be felt in the modern world of interior design.

Ogden Codman (1863-1951)

American interior decorator and architect, Ogden Codman spent his childhood in his birthplace of Boston before heading to France in his youth for a period of time. Codman had two uncles who influenced him tremendously – architect John Hubbard and decorator Richard Ogden. Some of Ogden Codman’s works include Edith Wharton’s Newport home, Land’s End, the Rockefeller family estate of New York client John D. Rockefeller, Jr. and the Newport summer home of Cornelius Vanderbilt II. Along with novelist Edith Wharton, Codman co-authored a guidepost of American interior design, ‘The Decoration of Houses’ in 1897.

Frances Elkins (1888-1953)

Born in Milwaukee, Frances Adler Elkins was one of the most prominent interior decorator and designer of the previous century. Sister of the famed Chicago architect David Adler, Elkins was known for her futuristic designs that brought together different styles and elements from various periods. They included country French styles, chinoiserie and art deco. The furnishings featured in her designs included designers such as Jean-Michel Frank and Alberto Giacometti. The career of Elkins that spanned over three decades is glittered with many high profile commissions in Hawaii, the Midwest and northern and southern California, none more interesting than the restoration of the 1830s structure, Casa Amesti in Monterrey, California.

Frank Lloyd Wright (1867-1959)

Frank Lloyd Wright was an interior designer and architect whose career included more than 1000 projects, 500 of them that have been complete. Wright was known for his promotion of organic architecture, an example of which is Fallingwater. The Robie House is an example of Wright’s leadership of the Prairie School architectural movement, while the Rosenbaum House depicts Wright’s Usonian home concept. Wright also had refreshing ideas for every kind of building, be it church, office, school, hotel or museum. Along with excellent architectural renderings, Wright also designed much of the interiors of his buildings including the Décor, layout and furniture.

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What Is the Typical Cost of a Custom Tattoo Design?

If you are a tattoo enthusiast or a designer, you must have tried to find out as to how much a custom tattoo design actually cost? Is it a little expensive in comparison to the regular ones or too costly for a tattoo lover to afford? This article below answers all your questions about the price of a custom tattoo design as well as the ways to secure a custom design at a competitive price.

The hobby of having tattoos is truly an expensive hobby. The price of the design is in addition to that of inking it on the skin, and, typically, custom tattoos may cost as less as twenty dollars and as high as thousands of dollars. The cost depends on its size, complexity of design and intricacy. For example; larger tattoo designs with intricate details are more expensive than simpler, smaller tattoos.

There are several factors that can affect the cost of a custom tattoo design. They are discussed below.

Size and Detail: The price of a primarily depends in its size. So, tattoos that cover a larger area like full arm are very costly. As mentioned earlier, prices can get to as much as thousands of dollars. On the other hand, there are tattoos which may be small but are equally expensive. This is because these small tattoo designs have more intricate details. Some are especially designed to suit the exact curves of the body. For example; ankle and spine tattoo designs which are size-specific and are especially scaled to fit the client’s body.

Color Themes: As size determines the price of a tattoo, its color theme also has a role to play. As a general rule, if the design has a lot of colors, it’s bound to be costly. Designs with one to three colors range from 50 to 100 dollars while designs with elaborate colors may cost around 500 dollars. Besides, designs that use the full spectrum of colors tend to be very expensive.

The Tattoo Artist: Tattoos are a specialized form of art and not every tattoo designer can be considered as an expert. Inking permanent tattoos on skin which remain with the client for the rest of his or her life need to be perfect in every sense. This calls for considerable experience, skill and an understanding of the client’s personality and his expectations. This is why an experienced and skilled artist may charge a higher rate than the one who is not so popular or considered new in this field.

Usually, the designs created by famous artists are more expensive. Irrespective of the size, popular tattoo artists may charge very high prices for their work of art. The tattoo industry has created its own brand of Michelangelos, Raphaels and Da Vincis and their creations are sold at the highest rates.

The Location: The price of custom tattoo designs also depends on the area where you are purchasing the design from. In places where the demand for tattoos is high but the providers are few, the cost is higher. There are also tattoo hotspots where true-blue tattoo hobbyists get their designs. If you happen to be visiting these areas, you will find tattoos to be more expensive.

Finally, you shouldn’t compromise on your tattoo design because of its price. If you are after great custom tattoo designs, prepare yourself to spend some good amount of money.

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Web Design Vs Graphic Design: What’s The Difference?

Web Design is a type of graphic creation which includes making illustrations, typography, and pictures simply like Graphic Design, however we make use of the World Wide Web. A website specialist or a web designer has to face a lot of restrictions on what they can do. Sites need to stack quickly and run on an effective note. We need to represent things like document measure, screen determination, alongside general speed and execution. Along these lines, Web Designers regularly utilize compacted illustrations that give up quality for speed. Not at all like Graphic Designers or the Web Designers likewise should have the capacity to transform their plans into a working web page design. This includes knowing Hyper Text Markup Language (HTML) and more often than not Cascading Style Sheets (CSS).

What do you mean by graphic design?

On the other hand, Graphic design includes making illustrations, typography, and pictures which can be used to show a thought. More often than not you will discover Graphic Design in the print business, however they are found in the field of web extends and programming also. Visual Designers make computerized illustrations, which at that point are transformed into handouts, publications, or whatever marking materials are required of them. Visual Designers do not indulge in any mind of programming. They are in charge of making designs which can later be utilized for distributed print work or other web creations.

Where does the difference lie?

The main difference between graphic as well as web design is about the medium. People in the Graphic Design field regularly have more opportunity since they are not limited by programming, determination or speed. Whereas website designs experts need to adjust great plan with speed and effectiveness for the web. There are a few experts out there that can do both of these positions as one, yet it is quite rare that they are useful since they have a tendency to have more qualities in either.

Clashes can emerge between experts in both Design world. For instance, a Graphic Design proficient may feel that a Web Design proficient’s work is at a lower quality than print work. On the other side, Web Design experts frequently get angry with Graphic Design experts since they don’t comprehend the web. It is one of those major contrasts that will dependably exist since neither side truly sees each other.

Periodically, a web venture will request a Graphic Designer yet they should have run with a Web Designer so as to make an expert and proficient site. On the off chance that website architecture gets less prohibitive then they will have the capacity to have more opportunity to make. As HTML editors turn out to be better at making productive sites, it will be less demanding for visual planners to utilize the World Wide Web to display their thought.

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Designer Toddler Clothes – Trends and Waves

Over the years, the fashion industry has expanded and evolved dramatically. Styles and trends, one wave after another. In fact, many of the designers decided to go on a “minuscule” expansion of their fashion empire. Designer Toddler Clothes (or you could also say children or kidswear) is getting popular over the years. More and more designers have joined in the venture into creating luxurious pieces of tiny outfits for these little progenies.

You would really wish you’re a kid again, I swear.

These tiny outfits are like adults’ fashion inoculated into kids wear and shrunk in sizes, so irresistibly cute! Kids wear is no longer only cute and practical, they are now fashionable too! Today’s fashionable parents see their kids as extensions of themselves. From the top to the bottom of their tippy toes, parents just so crazy about dressing their kids up in designer labels and high end fashion kids wear. No wonders designers are tapping into this field of clothing industry

“Kids are so lucky nowadays, especially in this generation…” I do agree with this common statement. Be it entertainment or apparels, the generation now are totally reaping the sows of the older generation’s labour. Sometimes people question, “Is it necessary to drape your kids in such luxurious clothing when they are still in the crib? They don’t even know how to spell the word ‘fashion’!”

What I believe in is, in the fashion industry, there is no “why” in designing clothes, but only “how” you’re going to go about designing new and fresh ideas that intrigues people and creating new waves. I believe many designers love to see their creations worn by those adorable little tots, walking down the runway and be proud of them, that is why there is this uproar of kids fashion ever since the times around 2005. Some of them are mothers and have children on their own that sparked off their interested in designing clothes exclusively for their little one. In the end, they decided to share the love with the society, introducing new collections to the kidswear, expanding the industry.

A relevant example would be celebrity designer Stella McCartney, who recently announced her collaboration with GAPkids and BabyGAP in the press. For years, she always wanted to reel in a line of kids collection and set her threads on the miniature designs for the little ones. She believe that kids wear can be fashionable and affordable too. Amidst the economy crisis, how lucky are the little ones to have designers sparring a thought for the pockets of their parents while they make purchases of the adorable designer toddler clothes for them?

When it comes to “designer labels” we could easily name some well-known brands such as Baby Dior for their adorable collection of cotton wear with signature bear logo; Burberry with their lovely checkered prints; Ralph Lauren Kids with their elegant polo dresses and there is an endless list if I were to name all of them. Designer Toddler Clothes ranges from luxurious brands such as Chloe, Baby Dior, Dolce & Gabanna to mid range like GANT, Levi’s and Juicy Couture. Not only that, there are also specific celebrities’ designer collection such as Jessica Simpson kids and our most anticipating Stella McCartney’s collection launching in November 2009.

Draping oneself in designer labels may already seem to be living off a hedonistic lifestyle, let alone generating extra revenue for the designer toddler clothing industry from our pockets. However, it is our demand that keeps the fashion industry going and adding colors to our lifestyle. We adults live off so lavishly, why not let our little ones enjoy it too? I believe that these little ones also deserved to snuggle in the designer pieces.

Comfort is the most important factor for toddler clothes as their soft skin is so fragile to any materials. That is why some designers also join in the “go-green” campaign (using organic materials), saving the earth and giving the best comfort for the little ones. A well-known brand would be Babysoy, 1st company in the world to create baby’s newborn wardrobe using soybean protein fiber. Babysoy’s product are all made from renewable natural resources such as the leftover pulp from tofu, soy milk and other soy products. These teeny outfits are pre-shrunk, machine-washable and adjustable. Friendly to busy mothers who don’t have time to hand wash their baby’s clothes and loving to the toddlers’ skin, cradling them in the best comfort like their mother’s arms. Furthermore, these little garments are pesticide-free, hypo allergenic as well as incredibly soft and breathable, great for their delicate skin.

Evidently, designer toddler clothing industry is blooming and more designers are getting into action, designing the most stylish mini-garments. These garbs can be found in boutiques, tucked in quaint parts of the city or even online. There are also many different styles you can choose to dress the little ones up. Spring, summer, autumn, winter. You can get different looks for any season, occasion and a wide variety of appealing colors and designs. There is a perfect outfit for any kid in the store! Not only that, they also have special gift packages that are wrapped up in pretty gift boxes(usually only available online). Your toddlers deserve the best, start shopping for them now!

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Elements Making Up A Wonderful Design

Design is a very important component of a structure, whether it is a commercial, a home, an office space, or a building. This element is not just crucial to people looking for a great place to stay in if they visit or decide to live abroad but also to international real estate companies.

What Makes An Amazing Design

Color – This is among the most important ingredients of an excellent design. A competent designer or architect knows exactly how to match as well as make colors seamlessly blend with each other harmoniously. Some designers just stick to 3 or 4 variations; However, some just choose to make their intentions more vibrant by utilizing as many colors as they possibly can. Among the stylish color scheme being used nowadays is "flat". This is a type of shade wherein flat colors set a calmer and lighter mood to a complex setting. In fact, most houses have these advanced designs.

Dimensions – Another important trait of an excellent design is the shape and size of the house because it's where the use of space comes into play. Most people think that if a designer leaves an empty space in an area, it's not well thought of. The truth is that this is a great way of maximizing a cluttered interior. In fact, a skill that only experience can teach is how to position items in a structure. Knowing what will fit inside will actually include several factors like the number of items, the dimensions of the furniture, and which parts of the property must contain them.

Symmetry – Some people strongly believe in the concept of balance. On the other hand, there are some who see unevenness as symmetry. Regardless of which you believe in, the element of proportion is a very crucial factor that must be considered during the planning phase. Bear in mind that even if people see symmetry as more advantageous than an artistic characteristic, it can still be turned into a more impressive design. Real estate owners with pre-made furniture as well as appliances can greatly benefit symmetry since most interior layouts can conveniently and easily fit them.

These are just some of the crucial elements that make up an awesome design. It is very crucial for you to look for a real estate builder with the experience and expertise in the field. This will make sure that you will have a creative and functional design.

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Spanish Colonial Eclectic Design

An old colonial home with a refined taste and a hint of nonchalant vintage charm. Blending old rustic patina doors and fresh clean lines, a mix of antique and modern, results in an exceptional curated home that is stunningly eclectic and beautiful.

Renovating an old Spanish 19020s home completely inside out, yet preserving every original detail such that the character of the home stays unchanged was my husband's dream. Updating the kitchen and the bathrooms and all the wiring and plumbing but keeping the original hard wood floors and making it functional to our needs is a challenge that my husband took on. We opened the spaces, knocking down walls that were not needed, making the living room the focus of the house. Adding texture and stucco and several coats of finishes took almost a year to get the look we were after.The arched doorways were accented with old Indian arches and a beautiful entryway, we placed two antique columns with stone bases giving a grand old world look. 200 years old Indian gates were used as garden gates, their arched shape and fantastic medieval design played against the rustic look of the house. We kept the tiles all original, along with the arches that are the highlight of Spanish architecture. The doors had to be replaced so we ordered custom door panels from India with beautiful carvings, each bedroom had a unique opening giving the house a stunning statement of design. The headboard in the bedroom was created with old Indian doors and the carved nightstands with hints of color gave the perfect element of eclectic design.

The rustic armoires in the kitchen sit amicably alongside the Spanish styled architecture, all set against eggshell white walls. A huge dining table, custom made from old doors gives the farmhouse rustic eclectic ambiance perfect for family dinners. Natural light plays with the old wood patinas through the large, open windows and archways, flooding almost every room with its energy. The vintage rustic style coffee tables and oxcart benches complement the fresh modern steel appliances and bring a clean feel into the space.

In the entry way with its old brick tiles sits a damchiya, an old Indian colorful chest with mirrors welcoming guests with its energy. A bouquet of dried florals sits atop the chest, and beside it is a huge floor mirror made from an old arch. The carved floral and paisley design accents blend perfectly with Spanish eclectic style. The charm of a restored Spanish home from the 20's and decorated with vintage furniture and architecture is the gift that my husband gave us !!

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Seeing the Light: Why Lighting Matters in Interior Design

Light has intrigued man since the dawn of time. Without light, there is no color. In his quest for the control of light, man supplemented daylight with an array of artificial devices. What started out as tallow candles and gas lamps in the early centuries evolved into to a plethora of light sources powered by electricity, chemicals or combustion in the modern day. While the physical attributes of light fixtures contribute to the design of a space, the intangible aspects of the light they emit are more far reaching.

In order to understand light and how it affects color, one needs to know that color perception is the result of the eye seeing a specific reflected ray of color. A carpet appears red only when all other colors of the light spectrum, with the exception of red, are absorbed by the flooring, allowing the eye’s sensors to receive the reflected red light.

Lighting essentially determines color. Different types of light accentuate different areas of the spectrum: the red carpet viewed under cool fluorescent light with a heavy blue-green spectral distribution will look dull and lifeless, while it will look warm and vibrant under an incandescent fixture. Color selections by remote often lead to surprises because of the project site’s specific orientation to the sun and lighting conditions. To minimize the problem of color shifts, it is imperative to view materials on site, under the lighting expected for the installation.

The lighting design concept which advocates creating “pools of light” in a space is especially germane amidst our current focus on energy conservation. By accentuating key areas through a combination of brighter colors and higher illumination levels in a relatively dark space, the eye is drawn only to areas deemed important to the design solution. Another approach, stemming from a more practical standpoint, is to create “layers of light”. In this instance, lighting in a space is controlled by separate switches and dimmers so it can be lit either in sections, segregated by task, or in its entirety. This avoids over-lighting and allows for flexible lighting control. Carefully deployed, one can create a sense of drama, ceremony and cadence through these lighting techniques.

Darkness, the antithesis of light, is an important element in lighting design. Shadows not only help define a space, but through contrast, expand the sense of scale and emphasize the sculptural quality of any object being illuminated. Thoughtfully applied, they can be an effective remedy for awkwardly shaped spaces. Alternatively, should the perimeter of a room be illuminated, the space psychologically appears to be bigger and more relaxing to the occupants.

Additionally, good interior design should provide adequate lighting. The amount of light needed must be determined in conjunction with the task and visual acuity of the user. As human vision starts deteriorating after age 40, the baby boomers will be driving the need for more efficient lighting as they require increasingly brighter environments.

Regardless of the lighting source, the general trend is towards eco-friendly lighting fixtures that are energy efficient and sustainable. Despite improvements in LED lighting technology, fluorescent and incandescent lamps remain the dominant choices for interior lighting applications. LED lights are still primarily used in landscape lighting as issues of cost, lamp quality and color rendering have prevented mass adoption. However they are poised to become a significant part of the market in a few years when innovation and demand create light bulbs that are cheaper and brighter with more color choices.

Improvements in the color rendering of standard cold white fluorescent lamps have given rise to a wide range of products such as full spectrum, deluxe warm white and cool white light bulbs. Additionally electronic ballasts now allow easy dimming while alleviating the issues of lamp flicker, making fluorescents a more attractive lighting option. With their efficient light output and low cost, they remain the most economical way of providing uniform, shadow frees lighting over an extended period of time.

On the incandescent front, low voltage tungsten halogen lamps remain popular as they produce a brighter, whiter, more efficient light than conventional incandescent bulbs. The halogen lamp’s compact lighting source makes objects like glassware, mirrors, and gems sparkle and come alive. Although light from a halogen lamp warms noticeably when dimmed, the lamp life is extended significantly, thereby delaying its inevitable trip to the landfill.

Advances in lighting products have enabled designers to create more dramatic interiors that are responsive to the functional needs of the user. A successful design can modulate the quality and quantity of light to address the users’ psychological and physiological needs. Indeed, lighting is one of the most powerful elements of interior design. It is the Rosetta Stone that allows our eyes to see and interpret the world around us: without which will be a built environment devoid of color, contrast, and interest.

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Educational Logo Design – An Emblem of Pride and Achievement

Some people may think that it is imperative for educational institutions to have an effective logo design as it's a place of learning, there is no need to brand and market a school, as education is not a product to be sold. While I agree with the latter half of that statement, I strongly disagree with the rest. Education is definitely not a product, but Educational Institutions definitely require a strong brand identity. It is not just about attracting more customers (or in this case students) it's about evoking feelings of pride and belonging. It is an emblem of learning for everyone associated with that specific institution and thus makes a logo design not only symbolic but nostalgic.

Logos are printed across t-shirts, jerseys, sweatshirts, hoodies, hats or pens which students wear with pride even after their graduation. These souvenirs are a reminder of the time a student has spent at the university / school / college so there is a strong emotional connection that's involved when it comes to a Logo Design. It brings together the school's alumni, students, teachers, staff and community. It has been considered to be an unbreakable bond of unity for the university / school / college students. A good and effective logo design portrays feelings of dignity, pride, history, legacy, accomplishment and courage.

A well thought out and crafted logo reappear many things such as:

– How students feel about their school / college / university?
– How staff sees the Mission and Values ​​of Your Institution?
– How student's feels connected to their school even after graduating by looking at the logo?
– How community members unite with the institution?

Color Scheme :

Education Logos are often inspired by the nature of educational institutions and the academic level it caters to. Kindergartens and Preschools usually opt for bright colors like sunshine yellow while a University would display a calm demeanor and thoughtful colors in their logo like Maroon and Navy Blue.

Logo Graphics :

There are various image formats that we see in majority of logo designs like a School or University's Crest imprinted on Pencils, Books and basic stationary hence portraying discipline for current students and recurring memories for alumni. Recently we have seen a trend of educational institutions incorporating the school's history or its specialties within their logo; for instance the Penn State Logo shows a mountain lion, which was once common in Pennsylvania.

Emotional Aspect :

A logo of your school / university / college triggers memories. People or students can identify the school just by looking at the colors. It instills a sense of pride and achievement amongst present students, evokes nostalgia in former students and inspires the future ones. It serves as an identity for each student and it stays with them throughout their lives, boosting their confidence when necessary, hence it is paramount that a logo design must be developed with the educational institution essentials and also reflect on its past, present and future.

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Features That One Should Look for in a Good Web Design Company

Today, every company, regardless of their product or service, relies on a good website. A good website is a very effective medium to reach one's customers and leads, so that one can catch their attention and also communicate with them for possible lead conversion.

To reach these goals, one needs to get a good website and a good website can be built by web designers. One needs to hire a good company for this job so that the website design and infrastructure can be standardized. They need to make sure that the website is user-friendly, have a clear interface with smooth navigation. Also, they need to make sure the site is search engine optimized so that it ranks well on the search engine.

There are various features that a web designing agency should have, some of them are discussed below.

Experience

A good firm should have experience in the niche market so that one can be assured of good service from their end. A good experience means they can understand one's requirements and can handle various demands that a client makes of them.

Tools and techniques

Any kind of job requires knowledge and appropriate tools and techniques, and web designing is no different. A web designing company should have a proper set of skills to handle a project and should know how to strategize a project. An expert will always be ready to explain their process and also will be happy to take suggestions from the client's end.

Reasonable pricing

A good web designing agency will always put up honest and competitive pricing. Before searching for a web designing company, one should always have a clear idea of ​​the budget. A budget will help one to narrow down the choices.

Good portfolio

A good and experienced web designer is the one who has worked on various projects before. One should always ask for a detailed portfolio of their previous work so that one can get an idea of ​​the agency's experience and expertise. Having a good track record from the past clients means one can trust the firm with their services and thus will not gamble on inexperienced designers.

Range of services

A web designing company should be providing other web services too other than just web designing. There are various additional services like SEO, content creation, website maintenance, social media campaigns, etc. All these services are highly important for making a website effective so that it can attract more visitors.

Flexibility and communication

A service provider should be capable of listening to their client's demands, however, they should also be clear about what can be done and what cannot be achieved. Clear communication is the key to a healthy client relationship so that one can make sure of what to expect and what not to. Also, the service provider should be flexible so that they can alter any kind of aspect of the website when needed and adapt accordingly.

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Web Design Trends for 2018

Recent years have revealed some of the most stunning website designs since the dawn of the internet. Be it non-traditional navigation or mind-blowing imagery, we’ve come a long way. But as the landscape evolves, popular trends change in web design… like in all creative arenas. Indeed, much has changed and will continue to change. So what will be the web design trends for 2018?

Website design concepts in the coming year will offer interactive animations, chatbots, intuitive assistance and more rich experiences. Technologies like virtual reality, machine learning, and voice recognition are now advanced enough to be mainstream. You can expect streamlined, clean, and no-frills. Simplistic designs that don’t overload the senses, and leave room for those new technologies to entice the online visitor.

Priority On Mobile Browsing

In 2018, design concepts and engineering for mobile devices will take precedence over desktops, notebooks, and other gear. While this won’t make headlines, cell phones and tablets have recently taken over as the choice equipment for online browsing. A fundamental in the coming year will be Mobile Performance (or digital experience optimization), so 2018 will see innovations to the functionality on cells and tablets. Things we’ve never seen before, on any medium.

A Sleeker, Cleaner Layout

In recent times, designers started creating sleeker, cleaner website concepts for better browsing performance. Image-heavy pages are slow to load and frustrate visitors. Simplicity will be elevated to a whole other level in 2018, making smarter use of Negative Space. White space is nothing new, but among the web design trends for 2018, developers will find better uses for it. Particularly on mobile, speedy light-weight downloads will be essential.

Flamboyant, gimmicky designs are out. Everything is there for one purpose now: to increase conversions. Negative space draws attention directly to the engagement or conversion point, with less distraction.

Eye-Catching Typography

Beautifully crafted typography is known for imparting character, stirring emotion and setting a mood for a page. As visual displays evolve, designers will innovate on typography even further, appealing to users and attracting more visits. Already we’re seeing bold, expressive, and artistic fonts taking the place of images, and we should expect to see more unique, hand-rendered typography. Among other web design trends for 2018, expect to see lots of bold headers and text links instead of buttons. This will have a trickle-down effect on SEO techniques and Content Marketing practices, too.

Video Takes On More Importance

All of 2017, we observed the continued rise of short video use on corporate websites. While video isn’t new, it remains a multipurpose medium used for marketing, educating, and with a more modern twist than still photography. Indeed, an alternative approach to storytelling for businesses. Yes, video is taking over, and will become an even greater web design trend in 2018. Inspiring greater engagement, we find most online giants are giving more weight to video as time marches on. Facebook, Twitter and Google are among those.

Websites in 2018 will take video to new, thrilling places that seemed like crazy fantastic dreams not that long ago. You’ll see websites equipped with 360 vids, 360 modeling, video mapping, and interactive applications.

Subtle Animations

Technology has evolved and web browsers handle animations much more efficiently than they did before. Animations used to be tacky and distracting, but 2018 will welcome a new dawn of subtle, informative animation. Expect to see cinemographs and scroll-triggered animations, among others.

Cinemographs: Achieving balance between a static picture and traditional video, cinemographs will be seen all over web design trends for 2018. Not as slow or data-heavy as a video, these quick clips create dynamic imagery that does just enough.

Scroll-Triggered Animations: while not new, they’ll be used differently in 2018. They’ll be employed for a purpose: to draw attention to critical locations on the page. Simplistic and tactical, these scroll triggers will be designed to increase engagement and conversions. The animation entices the user to keep scrolling, drawing them down to the conversion-point, while informing them on the product.

Voice User Interfaces

Perhaps the next major breakthrough that will revolutionize web browsing. Voice user interface is otherwise known as Voice Search, Digital Assistant, or Natural Language Processing (NLP). It refers to a person’s interaction with a computer (or mobile device) through spoken word. Don’t be surprised to encounter websites with their own voice user interfaces among web design trends for 2018. With voice search on the rise, be sure your company’s website content is compatible, as people speak another way when using voice commands directed at machines. This will be especially important for open-ended searches, starting from an engine like Google or Bing.

Micro-Interactions

Micro-interactions allow the user to interact with a website without reloading the page. Historically, the internet has been very static. Every new submission meant a page reload. While this appears minor from the outside, it actually creates a hiccup or bottleneck in the user’s enjoyment. Some visitors will simply lose patience and abandon ship, and you’ll lose consumer data or possible conversions. Micro-interactions help eliminate those hiccup delays, yielding richer interactions for the visitors, who are now more likely to stay and engage with your site.

Progressive Web Apps

Many designers, recognizing the popularity of mobile apps, have begun developing a blend of traditional app behaviors with web page behaviors. This website-app hybrid is called a Progressive Web App.

As progressive web apps become more popular, we’ll see the upgrading of functionality of websites to include things like push notifications, splash screens, offline mode, and animated page transitions. We will see greatly refined cognitive capabilities, greater dependency on natural language processing, and more automation. Apps will learn and then react to your personal preferences and style.

The Power Of Facebook

Facebook is becoming equally valuable, if not more valuable, for offering all the content generally found on a business’ website. Facebook is fighting to become a destination for content, offering a blog platform, reviews, live chat, and live streaming. This is especially true since the public has discovered how to use hashtags on Facebook. In many cases, clients discover a Facebook page before a business’ website and never even click-through; they’ll simply call or message online and become an immediate prospect.

In 2018 building your business’ experience on Facebook will become more important than ever. It will use Facebook to drive people to your website, instead of the other way around.

Responsive Design

If you haven’t heard of responsive web design before, it’s a method of building a website using CSS media queries and flexible layouts to design one single, dynamic experience. It then adjusts the display of content, according to the type of device it’s showing on. There will be a large increase in the number of companies who leverage this among their web design trends for 2018. Businesses will be utilizing responsive design to achieve the search rankings they desire; keeping consumers happy and informed during their online visit.

Security

Security Will Gain In Importance

In 2017, malicious hacking became an even bigger issue than before. Malware was bad enough, but the Ransomware outbreak was much worse. As you think about your web design trends for 2018, be sure to consider the security of your customer’s information. Make sure your security certificate is always updated, and on all pages.

Trust will always be a major concern of users from now on. Your downloads? Your contact form? Their personal information? Will your website infect their desktop or other device? People will only interact with your website, download, and share their info if they trust your technology.

Is Your Web Design Ready For 2018?

As there are thousands of innovations and patterns that quickly emerge every year in the world of web design, it is hard to predict the future. One thing is certain, the online landscape will continue to change, and change quickly. The important thing in business is not to get left behind… in 2018 or beyond.

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